Shopware to Magento
A Shopware to Magento migration moves your store from one open-source platform to enterprise-grade Adobe Commerce. Whether you need EAV flexibility, B2B features, or Adobe ecosystem integration—this guide covers the data mapping, migration steps, and SEO preservation you need.
This technical blueprint helps store owners and developers execute a Shopware to Magento store migration without losing products, customers, orders, or rankings. We cover API structures, field mappings, migration costs, and step-by-step execution.
Why Migrate from Shopware to Magento?
Shopware is powerful, but many businesses choose a Shopware to Magento migration for enterprise features, Adobe Commerce ecosystem, and advanced B2B capabilities. Key reasons to switch:
💰 Enterprise Features
Shopware: May lack enterprise tools. Smaller ecosystem.
Magento: Adobe Commerce. Advanced B2B. Extensive marketplace.
🚀 Configurable Products
Shopware: Different product/variant structure.
Magento: Configurable products. Complex options. B2B pricing.
🛠 B2B & Scalability
Shopware: Limited B2B features.
Magento: Native B2B. Company accounts. Quote management.
⚡ Adobe Ecosystem
Shopware: Standalone platform.
Magento: Adobe integration. PWA Studio. Headless ready.
Pre-Migration Audit: Shopware vs Magento
Before migrating from Shopware to Magento, map how your data translates. Shopware (Symfony/Store API) and Magento (REST Admin API) use different structures.
What to Check Before Migration
- Shopware version: Shopware 5 or 6? Database structure differs. Migration tools support both.
- API access: Shopware 6 has Store API. Shopware 5 may need a bridge extension for data extraction.
- Magento setup: Create your Magento store. Configure API credentials for import.
- Product variants: Shopware option groups map to Magento configurable products. Magento limits 100 variants per product.
- Images: Shopware media must be transferred to Magento media.
Shopware to Magento Data Mapping
Exact field mappings for a Shopware to Magento migration. Use SKU for product linking—Magento generates new IDs.
🛍 Products
| Shopware (Source) | Magento (Target) | Notes |
|---|---|---|
product.id |
product_id |
Use SKU for mapping. |
product_translation.name |
name |
Direct transfer. |
product.number |
sku |
Shopware SKU at product level. Magento SKU at variant level. |
product_price.price |
price |
Direct mapping with currency conversion if needed. |
product_translation.description |
description |
Re-upload images to Magento media. |
product_category |
category_id |
Shopware categories become Magento collections. |
property_group_option, product_configurator_setting |
configurable_product_options |
100 variants/product limit on Magento. |
👥 Customers
| Shopware | Magento | Notes |
|---|---|---|
customer.email |
email |
Unique identifier. |
customer.password (hashed) |
Customer.password (on create) |
Migration tools may convert bcrypt. Otherwise, password reset. |
customer_address |
customer_address_entity |
Address mapping. |
📦 Orders
| Shopware | Magento | Notes |
|---|---|---|
order.order_number |
increment_id |
Preserve order numbers. |
order_state_machine_state |
status |
Map statuses. |
order.price.totalPrice |
grand_total |
Direct mapping with currency conversion if needed. |
How to Migrate Shopware to Magento: 3 Options
Choose based on budget and technical skill:
Automated Migration (Recommended)
Tools: Shopware Migration Hub, LitExtension, Cart2Cart
Connects Shopware bridge to Magento Admin API. Preserves products, customers, orders, and relationships.
- ✅ Handles API complexity, 301 redirects, image transfer
- ❌ $200–$400 depending on data volume
CSV Import
Tools: Shopware Admin Export + Magento CSV Import
Export from Shopware, format for Magento, import manually. Lower cost, more manual work.
- ✅ Low cost, full control
- ❌ Limited to products/categories; no orders/customers
Custom Script
Tools: Shopware Store API + Magento Admin API
Build your own migration script. Full control, reusable.
- ✅ Complete control
- ❌ $2,500+ developer time
Shopware to Magento Migration Steps
Using automated migration (recommended for most stores):
Step 1: Prepare Magento
Create your Magento store. Complete setup. Configure API access. Use a subdomain for testing—don't point your domain yet.
Step 2: Prepare Shopware
Install the migration bridge on Shopware. Ensure Store API or database access. Keep Shopware live during migration.
Step 3: Connect & Configure
Generate Magento API credentials. Connect the migration tool to Shopware via bridge. Configure what to migrate.
Step 4: Critical Settings
- 301 Redirects: Essential for SEO. Redirect old Shopware URLs to new Magento URLs.
- Product Variants: Magento limits 100 variants/product. Consolidate if needed.
- Images: Migrate from Shopware media to Magento media.
- Passwords: Migration tools may convert; otherwise customers reset.
Step 5: Run Migration
Launch the migration. Typical: 5,000 products + 10,000 orders in 2–4 hours.
Step 6: Post-Migration
Verify products, images, prices, variants. Notify customers. Choose a Magento theme.
Shopware to Magento Migration Cost (2025)
Typical costs for ~2,000 products, 10,000 orders, 5,000 customers:
Custom Script
Developer Time
Automated
Average
Agency
Starting
Shopware to Magento: SEO & Common Issues
SEO Preservation
301 redirects are critical. Shopware and Magento URLs differ. Automated tools create redirects—verify in Magento admin. Without redirects, you lose rankings.
Common Migration Issues
- Variant limit: Magento allows 100 variants per product. Shopware has no limit—consolidate or split products.
- Images: Re-upload from Shopware media to Magento media.
- Passwords: May require customer password reset if tool doesn't support conversion.
- EAV model: Magento uses EAV. Migration tools handle structure translation.
Ready to Migrate Shopware to Magento?
A Shopware to Magento migration gives you enterprise-grade features, Adobe Commerce ecosystem, and advanced B2B. Use automated tools to preserve products, customers, orders, and SEO rankings.