Shopware to Wix
A Shopware to Wix migration moves your store from self-hosted open-source to Wix. Whether you're reducing DevOps overhead, scaling infrastructure, or tapping into its ecosystem—this guide covers the data mapping, migration steps, and SEO preservation you need.
This technical blueprint helps store owners and developers execute a Shopware to Wix store migration without losing products, customers, orders, or rankings. We cover API structures, field mappings, migration costs, and step-by-step execution.
Why Migrate from Shopware to Wix?
Shopware is a powerful open-source eCommerce platform, but it often becomes limiting for businesses that need hosted infrastructure and minimal technical maintenance. Moving to Wix opens specific opportunities:
💰 Hosted Infrastructure
The Shopware Pain: Shopware requires self-hosting, server management, and technical maintenance. You're responsible for updates, security, and performance optimization.
The Wix Gain: Fully hosted. No server management. Wix handles updates, security, and scaling.
🚀 App Ecosystem
The Shopware Pain: Shopware has a smaller plugin marketplace compared to major hosted platforms. Limited third-party integrations.
The Wix Gain: Access to thousands of Wix apps. One-click integrations. Extensive app store.
🛠 Ease of Use
The Shopware Pain: Shopware requires technical knowledge for advanced customization. Symfony-based development can be complex.
The Wix Gain: User-friendly admin. Liquid templating. Non-technical users can manage stores easily.
⚡ Quick Launch
The Shopware Pain: Shopware requires you to manage hosting, updates, and technical aspects yourself.
The Wix Gain: Launch quickly. No DevOps. Focus on selling, not infrastructure.
Pre-Migration Audit: Shopware vs Wix
Before migrating from Shopware to Wix, map how your data translates. Shopware (Symfony/Store API) and Wix use different structures.
What to Check Before Migration
Shopware uses Symfony entity structure with Store API. Wix uses REST Admin API for data import.
- Shopware Version: Are you on Shopware 5 or 6? Database structure differs. Migration tools handle both versions.
- API Access: Shopware 6 provides Store API. Shopware 5 may require bridge extension. Migration tools use bridge for data extraction.
- Wix Setup: Ensure Wix store is set up and ready. Configure API access if required.
- Product Structure: Shopware products with option groups map to Wix products with variants. Wix has 100 variant limit per product.
- Images: Shopware images are in media system. Need to be transferred to Wix CDN.
Shopware to Wix Data Mapping
Exact field mappings for a Shopware to Wix migration. Use SKU for product linking—Wix generates new IDs.
🛍 Products
| Shopware (Source) | Wix (Target) | Notes |
|---|---|---|
product.id |
Product ID |
Wix generates new IDs. Use SKU for mapping. |
product_translation.name |
Product Name |
Direct string transfer. |
product.number |
SKU |
Shopware SKU at product level. Wix SKU at variant level. |
product_price.price |
Price |
Direct mapping with currency conversion if needed. |
product_translation.description |
Description |
HTML content. Images need re-uploading to Wix CDN. |
product_category |
Category |
Shopware categories become Wix collections. |
property_group_option, product_configurator_setting |
Variants/Options |
Shopware variants map to Wix variants. Wix limits 100 variants per product. |
👥 Customers
| Shopware Field | Wix Field | Notes |
|---|---|---|
customer.email |
Email |
Unique identifier. |
customer.password (hashed) |
Password (on create) |
Password migration depends on Wix support. Shopware uses bcrypt. Migration tool handles conversion if supported, otherwise customers must reset passwords. |
customer_address |
Address |
Shopware addresses map to Wix customer addresses. |
📦 Orders
| Shopware Field | Wix Field | Notes |
|---|---|---|
order.order_number |
Order Number |
Preserve Shopware order number in Wix order field. |
order_state_machine_state |
Order Status |
Map Shopware order states to Wix's dual status system. |
order.price.totalPrice |
Total |
Direct mapping with currency conversion if needed. |
How to Migrate Shopware to Wix: 3 Options
Choose based on budget and technical skill:
Automated Migration (Recommended)
Tools: Shopware Migration Hub, LitExtension, Cart2Cart
Specialized tools that connect via Shopware bridge extension and Wix Admin API.
- ✅ Pros: Handles API complexity, preserves relationships, formats data for Wix automatically.
- ❌ Cons: Cost scales with data ($200 - $400). Requires bridge extension on Shopware.
CSV Import
Tools: Shopware Admin Export + Wix CSV Import
Export from Shopware, format for Wix, and import manually.
- ✅ Pros: Lower cost, direct control.
- ❌ Cons: Manual work required, may lose some data relationships. Limited to products and categories.
Custom Script
Tools: Shopware Store API + Wix Admin API
Build a custom script using Shopware Store API and Wix Admin API.
- ✅ Pros: Complete control, reusable.
- ❌ Cons: Expensive ($2,500+), time-consuming. Must handle both platform structures.
Shopware to Wix Migration Steps
Using automated migration (recommended for most stores):
Phase 1: Environment Preparation
1.1. Prepare Target (Wix):
Set up your Wix store. Complete Wix setup wizard. Configure API access if required. Do not point your domain there yet. Use subdomain for testing.
Tip: Use password protection to prevent public access during setup.
1.2. Prepare Source (Shopware):
Install migration bridge extension on Shopware. Ensure Store API or database access is available. Keep your Shopware store live during migration.
Phase 2: The Connection Setup
2.1. Wix Access:
Generate API credentials in Wix admin. Create private app with write permissions for products, customers, and orders.
2.2. Shopware Access:
Bridge extension connects to Shopware. Migration tool authenticates via bridge extension API.
Phase 3: Migration Execution
Select what to move. Be careful with these specific settings:
- Create 301 Redirects: Check this box if using custom domain. It creates redirects from Shopware URLs to Wix URLs. Without this, your SEO dies.
- Migrate Product Variants: Wix limits 100 variants per product. May need to consolidate if Shopware has more.
- Migrate Images: Images are downloaded from Shopware media system and uploaded to Wix CDN automatically.
- Password Migration: Depends on Wix support. Customer passwords may be migrated if supported, otherwise customers must reset passwords.
Phase 4: The Full Migration
Launch the process. The migration tool handles Shopware data extraction and Wix API import automatically.
Time Estimation: 5,000 products + 10,000 orders usually takes 2-4 hours. Large catalogs migrate efficiently via automated tools.
Phase 5: Post-Migration Cleanup
5.1. Customer Communication:
Notify customers about the migration. They may need to reset passwords depending on Wix password migration support.
5.2. Verify Products:
Check all products migrated correctly. Verify images, prices, and product variants. Note Wix's 100 variant limit.
5.3. Design & Customization:
Choose or customize Wix theme. Shopware themes cannot be migrated, but Wix offers extensive theme store.
Shopware to Wix Migration Cost (2025)
Typical costs for ~2,000 products, 10,000 orders, 5,000 customers:
Custom Script
Developer Time
Automated
Average
Agency
Starting
Shopware to Wix: SEO & Common Issues
SEO Preservation
301 redirects are critical. Shopware and Wix URLs differ. Automated tools create redirects—verify in Wix admin. Without redirects, you lose rankings.
Common Migration Issues
- Variant limit: Wix allows 100 variants per product. Shopware has no limit—consolidate or split products.
- Images: Re-upload from Shopware media to Wix CDN.
- Passwords: May require customer password reset if tool doesn't support conversion.
- Multi-store: Each Shopware sales channel can migrate to a separate Wix store.
Ready to Migrate Shopware to Wix?
A Shopware to Wix migration gives you hosted infrastructure and ecosystem access. Use automated tools to preserve products, customers, orders, and SEO rankings.