

Shopify to Shopware
Migrating from Shopify to Shopware is a strategic move from a hosted SaaS platform to a self-hosted, open-source e-commerce solution. In 2025, with Shopify's monthly fees, transaction costs, and limited customization, and Shopware's free, unlimited products, full control, and Symfony architecture flexibility, the case for migration has never been stronger.
This comprehensive technical blueprint is designed for store owners, developers, and decision-makers. We will bypass the marketing fluff and dissect the API structures, the exact field mappings, the cost analysis, and the step-by-step execution required to move your data to Shopware without losing a single byte.
1. The Strategic Pivot: Why Leave Shopify?
Shopify is a powerful hosted eCommerce platform, but it often becomes limiting for businesses that need full control, unlimited products without per-transaction fees, and deep customization. Moving to Shopware opens specific opportunities:
π° Cost Control
The Shopify Pain: Monthly subscription fees ($29-$299+) plus transaction fees (0.5%-2% on Basic/Shopify plans). Costs scale with revenue.
The Shopware Gain: Shopware is free and open-source. No monthly fees, no transaction fees. You only pay for hosting and domain. Unlimited products, orders, and customers.
π Full Control & Customization
The Shopify Pain: Limited customization without Liquid coding. App ecosystem can be expensive. Hosted solution means you can't modify core files.
The Shopware Gain: Full access to Symfony-based codebase. Unlimited customization. Install free plugins or build custom features. Complete control over your store.
π Unlimited Products & Variants
The Shopify Pain: Product limits on lower plans. Variant limitations (100 variants per product).
The Shopware Gain: Unlimited products with flexible product variants. Symfony entity structure handles large catalogs efficiently. No artificial limits.
β‘ Multi-Store & Multi-Language
The Shopify Pain: Multi-store requires Shopify Plus ($2,000+/month). Limited multi-language without apps.
The Shopware Gain: Built-in multi-store and multi-language support. Run multiple stores from one installation. Perfect for international expansion.
2. The Pre-Migration Architecture Audit
Before touching any data, you must map the terrain. Shopify and Shopware speak different data languages.
A. Understanding the Platform Disconnect
Shopify uses a REST Admin API with structured JSON data. Shopware uses Symfony entity structure with Store API for import/export.
- Shopify Plan: Are you on Basic, Shopify, Advanced, or Plus? API rate limits differ by plan (2-40 calls/second).
- API Access: Shopify provides REST Admin API. Generate API credentials in Shopify admin (Settings β Apps and sales channels β Develop apps).
- Shopware Setup: Ensure Shopware 6 is installed on PHP hosting (PHP 8.1+, MySQL 8+). Install migration plugin if using automated tools.
- Product Structure: Shopify products with variants map to Shopware products with option groups. Shopware supports flexible product variants.
- Images: Shopify images are on Shopify CDN. Need to be downloaded and uploaded to Shopware's media system.
3. Exact Data Mapping: The Blueprint
This is the most critical section for developers. This is how Shopify entities translate to Shopware. We assume the use of an automated migration tool or custom API integration.
π Product Data Mapping
| Shopify Field (Source) | Shopware Field (Target) | Notes & Logic |
|---|---|---|
Product.id |
product.id |
Shopware generates new IDs. Use SKU for mapping. |
Product.title |
product_translation.name |
Direct string transfer. |
ProductVariant.sku |
product.number |
Shopify SKU is at variant level, Shopware at product level. Create separate products for variants if needed. |
ProductVariant.price |
product_price.price |
Price per product in Shopware. Variant prices become product options. |
Product.body_html |
product_translation.description |
HTML content. Images need re-uploading to Shopware media system. |
Collection |
product_category |
Shopify collections become Shopware categories. |
Product.options and ProductVariant |
property_group_option and product_configurator_setting |
Shopify variants map to Shopware product options. Shopware supports flexible variants. |
π₯ Customer Data Mapping
| Shopify Field | Shopware Field | Critical Logic |
|---|---|---|
Customer.email |
customer.email |
Unique identifier. |
Customer.password |
customer.password (hashed) |
Password migration supported with migration plugin. Shopware uses bcrypt. Migration tool handles conversion. |
CustomerAddress |
customer_address |
Shopify addresses map to Shopware customer addresses. |
π¦ Order Data Mapping
| Shopify Field | Shopware Field | Mapping Logic |
|---|---|---|
Order.name (order number) |
order.order_number |
Preserve Shopify order number in Shopware order_number field. |
Order.financial_status, Order.fulfillment_status |
order_state_machine_state |
Map Shopify's dual status system to Shopware order states. |
Order.total_price |
order.price.totalPrice |
Direct mapping with currency conversion if needed. |
4. The Toolkit: Selecting Your Vehicle
You have three vectors of attack for this migration. Choose based on budget and technical capability.
Option A: Automated Cloud Migration (Recommended)
Tools: Shopware Migration Hub, LitExtension, Cart2Cart
Specialized tools that connect via Shopify Admin API and Shopware Store API or migration plugin.
- β Pros: Handles API complexity, preserves relationships, formats data for Shopware automatically.
- β Cons: Cost scales with data ($200 - $400). Requires Shopware migration plugin installation.
Option B: CSV Import
Tools: Shopify CSV Export + Shopware Admin Import
Export from Shopify, format for Shopware, and import manually.
- β Pros: Lower cost, direct control.
- β Cons: Manual work required, may lose some data relationships. Limited to products and categories.
Option C: Custom Development
Tools: Shopify API + Shopware Store API
Build a custom script using Shopify API and Shopware Store API.
- β Pros: Complete control, reusable.
- β Cons: Expensive ($2,500+), time-consuming. Must handle Shopware's Symfony entity structure and Store API.
5. Execution Protocol: Step-by-Step
We will proceed using the Automated Cloud Migration method as it is the industry standard for minimizing downtime.
Phase 1: Environment Preparation
1.1. Prepare Target (Shopware):
Install Shopware 6 on PHP hosting (PHP 8.1+, MySQL 8+). Complete Shopware installation. Install migration plugin if using automated tools. Do not point your domain there yet. Use subdomain for testing.
Tip: Use maintenance mode to prevent public access during setup.
1.2. Prepare Source (Shopify):
Generate API credentials in Shopify admin. Create private app with read permissions for products, customers, and orders. Keep your Shopify store live during migration.
Phase 2: The Connection Setup
2.1. Shopware Access:
Install migration plugin on Shopware. This provides API endpoints for migration tools. Alternatively, use Shopware Store API if available.
2.2. Shopify API:
Use Admin API access token from Shopify. Migration tool authenticates via Shopify REST Admin API.
Phase 3: Migration Execution
Select what to move. Be careful with these specific settings:
- Create 301 Redirects: Check this box if using custom domain. It creates redirects from Shopify URLs to Shopware URLs. Without this, your SEO dies.
- Migrate Product Variants: Shopware supports flexible variants. Shopify variants map to Shopware product options automatically.
- Migrate Images: Images are downloaded from Shopify CDN and uploaded to Shopware's media system automatically.
- Password Migration: Supported with migration plugin. Customer passwords are migrated and converted to Shopware's bcrypt format.
Phase 4: The Full Migration
Launch the process. The migration tool handles Shopify API calls and Shopware Store API or plugin import automatically.
Time Estimation: 5,000 products + 10,000 orders usually takes 2-4 hours. Large catalogs migrate efficiently via Shopware's Symfony-backed database.
Phase 5: Post-Migration Cleanup
5.1. Customer Communication:
Notify customers about the migration. With password migration support, customers can log in immediately (or may need to reset if not using migration plugin).
5.2. Verify Products:
Check all products migrated correctly. Verify images, prices, and product variants. Shopware's flexible variant support means all variants should migrate.
5.3. Design & Customization:
Choose or customize Shopware theme. Shopify themes cannot be migrated, but Shopware offers modern Storefront and Administration.
6. Financial Breakdown: Cost of Migration (2025)
What does it actually cost? Here is a realistic breakdown for a medium-sized store (2,000 Products, 10,000 Orders, 5,000 Customers).
Custom Script
Developer Time
Automated Cloud
Average Cost
Agency Service
Starting Cost
7. Troubleshooting & SEO Preservation
Common Challenges
- Variant Mapping: Shopware supports flexible product variants. Shopify variants map to Shopware product options automatically.
- API Rate Limits: Shopify has rate limits (2-40 calls/second depending on plan). Migration tools handle this with throttling.
- Image Migration: Shopify images need to be downloaded and re-uploaded to Shopware's media system.
- Password Migration: Supported with migration plugin. Without it, customers must reset passwords.
- Multi-Store: Shopware supports multi-store natively. Multiple Shopify stores can be migrated to separate Shopware sales channels.
The 301 Redirect Strategy
Shopify URLs differ from Shopware URLs. Automated migration tools create redirects, but verify in Shopware Administration or use SEO plugins if using custom domain.
Ready for Full Control & Unlimited Growth?
Migrating from Shopify to Shopware provides complete control, unlimited products, no transaction fees, and full customization. Shopify's API access makes migration straightforward, and you'll gain the freedom of an open-source platform with Symfony architecture flexibility.